K+A wins Platinum Hermes Award for second straight year

Krieger + Associates has once again earned a Platinum Award, the highest level available to be won, in the 2010 Hermes Creative Awards, on behalf of our client, Amex Canada Inc. Following a similar achievement in 2009, the award was won in the category of “Illustration/Graphic Design” in the annual awards competition sponsored by the Association of Marketing & Communication Professionals.

Krieger + Associates worked with Amex Canada to produce a series of postcards entitled “What’s Your Story?”, intended to engage employees with their Flex Benefits Plan choices on a more emotional level. The postcards presented case studies of employees at various stages of life and related them to their most appropriate benefits option. The materials also provided detailed enrolment information and background on important issues.

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, web based innovators and freelancers.

This marks the fourteenth award win in total for Krieger + Associates, and our third with American Express, first honoured together in 2006 when we captured the Benefits Canada Overall Integrated Strategy Award. To view a list of awards K+A has won on behalf of our clients, please visit our website.